Due to the increase in safety, injuries will be greatly reduced, with a corresponding reduction in liability insurance claims and fewer medical visits for the consumer.
Retailers suggest that the safety issue is of great concern to those who would otherwise take up recreational skating. This is particularly true with young children and females. If properly promoted, it is estimated the market share for a manufacturer could be increased by over 15%.
Further, retailers stated that the average inline skater will replace the rubber stopper once each month, depending on the climatic and other conditions where they live. Ranging in price from $9.00 to $12.00 each, this cost savings could equate to $60.00 to $120.00 per year.
What does the skating public think? Those who know about the DXS can’t wait to get this innovation, and a surprising number of survey respondents said they would pay “any cost” for it. Nearly all of the skater comments to the inventor echo their strong interest.
Liz Miller, a certified instructor since 1993 and internationally respected inline author, polled visitors to her website GetRolling.com: “Considering the DXS 4-wheel disk brake technology and benefits (up to 50% shorter stops, no raised toe — see video demo — and no worn parts to replace), how much above the current list price for standard-brake skates would you be willing to pay for a DXS-equipped model for yourself or as a gift?”
This was a small study and the respondents were visiting a site that caters to nervous or older beginning inline skaters – ideal candidates for the DXS. Of the 46 survey respondents, 10% indicated they would pay 5% more, 43% said they would be willing to pay 20% above the standard price. Tellingly, 10% responded that they would pay “any price” to get DXS-equipped skates.
Read more feedback from skaters and industry insiders collected by Liz at Getrolling.com.